Marketing & Advertising News, Articles & Trends

Newspapers: It's Time To Put Up or Shut Up!

Tue, 17 Jan 2006 13:02:39 -0700

Bruen Productions International, Inc. (www.bruen.com), a recognized leader in the commercial production industry, has been invited to speak at the INMA Circulation Summit about one of the hottest new innovations hitting the Internet.

"Real People" Radio Commercials Sample

Wed, 04 Jan 2006 14:36:00 -0700

Bruen has produced more "Real People" commercials than any production company in the world! Whether for radio or television, Bruen’s "Real People" is the hottest, most effective advertising since "word of mouth"... as a matter of fact, it IS word of mouth! Your own customers can tell your story better and more believably than anyone We know how to capture and record those glowing comments with carefully developed interviewing techniques, digital recordings, and amazingly precise digital editing to create, high impact spots that get results —Just ask our clients! We can create "Real People" spots for any client …anywhere …fast! Bruen delivers them turnkey with no hassle for you.

Creative Concept, Humor or Announcer Radio Commercial Sample

Wed, 04 Jan 2006 14:36:00 -0700

"Concept," "Humor," or "Announcer," it all starts with a creative concept - developed from discussions about your product, target market, and best marketing strategy . . . We add concise copywriting with a clear message for retention and a call to action... then turn our attention to casting fresh, distinctive, professional voice talent. After that it’s all about the production – we record it to the highest digital broadcast standards – and when we’re finished . . . You have impact! Commercials that stand out from all the clutter. Our creative staff writes all styles of commercials with one idea in mind - RESULTS, RESULTS, RESULTS! Make it memorable! Make them laugh. Make them cry. But MAKE THEM BUY!

Radio and Television Jingles Sample

Wed, 04 Jan 2006 14:36:00 -0700

"Remember how you learned the alphabet? By singing your ABC's! Music means quick retention! Not only that, it can help you target your message to specific audiences and demographic segments. Memorable jingles hammer home critical copy points, brand names, and image lines. They reinforce and enhance voiceover copy and video images. The variety of styles we produce is nearly endless. It reflects our immense music library, which is copyright-cleared for your use. This library is deep. Very deep! Once you've selected music, we work with you on your copy points and branding statement or tagline, and then we create the lyrics. After choosing vocalists from our first-rate, nationwide talent pool, we record, mix, and deliver your custom lyric jingle. We work with our clients every step of the creative way to ensure the perfect "no surprises" end result! Bruen’s completed jingle packages have enough edited versions to satisfy every broadcast need.

Post Production Television Commercials Sample

Wed, 04 Jan 2006 14:30:00 -0700

Whatever you're promoting, you can do it well with this type of non-location commercial. We have all the cutting-edge capabilities to really make an impression with viewers: State of the art graphic workstations. Uncompressed standard and high definition formats. 2D and 3D compositing and animation. High-end, digital, non-linear editing means lots of choices, easy revisions, and the highest quality final product. When you combine all this with Bruen’s effective shots of your product and expertly crafted soundtracks, you get commercials that produce results!

Fall 2005 Blows in New Life-Style Center

Tue, 13 Dec 2005 09:02:39 -0700

The weather may have been less than accommodating in Loveland, Colorado; however, it did not stop thousands of people from taking part in the grand opening of The Promenade Shops at Centerra. Bruen Productions International, Inc. (www.bruen.com) was on hand to film the excitement and prosperity of the Grand Opening Weekend of the new Centerra life-style center.

Faster. Cheaper. Better.

Tue, 15 Nov 2005 09:02:39 -0700

It's the mantra of the new millennium. Today everyone wants everything to be faster, cheaper, better, simpler, more memorable, more convenient, more guaranteed, more fun, more satisfying than it used to be.
It falls on today's marketers to improve-to innovate-to comply and to communicate their 'faster, cheaper, better' products and services-beneficially.
Do just that with these ten effective techniques.

Bruen.com Goes Under the Knife!

Mon, 14 Nov 2005 17:48:59 -0700

In keeping with current trends and technology, Bruen Productions has updated their full-service website to offer knowledge and insight into broadcast commercial production. The new website allows an organization, no matter the marketplace, to envision success in capturing market shares and increasing revenues.

Self-Promotion Stimulates Readership

Mon, 14 Nov 2005 16:45:51 -0700

Complacency is defined as the “self-satisfaction accompanied by unawareness of actual dangers or deficiencies.” Newspapers are increasingly falling victim to this definition and are compounding the problem by not actively marketing themselves. This inactivity loses readers and advertising for the sector.