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MARKETING NEWS AND TRENDS |
Bruen Media Group works with marketing professionals everyday
to create advertising campaigns that produce results. Keeping
abreast of current consumer trends, demographic studies, marketing
strategies, and the newest advertising technologies is crucial
to our clients' success.
Below are marketing and advertising related news, articles and
tips, reprinted with permission. If you have news to share, please send it to
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Video In Rich Media Ads More Likely To Lead Customers To Purchase
June, 2009
Video in rich media ads can make or break a campaign. The DoubleClick benchmark study...
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How People Share Online Video
May, 2009
In a world of continuous technological change, the concept of "new" can get old. Take online video, for example.
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BuzzTown! Have you heard the BUZZ?
May, 2009
With the use of online video growing so quickly, we chose to use Bruen's innovative virtual host application. Research shows internet users prefer to get information from video - the days of forcing people to read instructions on a website could, well, be a thing of the past.
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Bruen Media Group Marks 7000 Interviews
November, 2008
Cherie Bryant of The Antelope Valley Press says, "Bruen has produced many radio and TV testimonial commercials for us, if their other clients find them to be as effective as we have, it's no wonder they have produced so many of them over the years."
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Podcast Awards to Feature Bruen Media Group’s Video Producer
November, 2008
Jon Miller of Bruen Media Group, LLC (www.bruen.com) has been nominated for video podcasting honor of “Best Video Podcast”. Miller’s expertise in podcasting has been utilized by Bruen as it offers clients audio and video podcast production services.
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Subscriber Rewards Program Enhances Website
April, 2008
The Orange County Register teamed up with Bruen Productions (www.bruen.com) to add video and a virtual hostess that guides readers through the benefits of their subscriber rewards program, “Insider” (www.OCRinsider.com).
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Podcasting for Newspapers: Is Your Company Podcasting?
January, 2006
When you consider the value and potential in broadening your reach and adding revenue through developing a quality
podcast program, it is important to include each of the aspects required for a successful podcast.
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Newspapers: It's Time To Put Up or Shut Up!
January, 2006
Bruen Productions International, Inc. (www.bruen.com), a recognized leader in the
commercial production industry, has been invited to speak at the INMA Circulation Summit
about one of the hottest new innovations hitting the Internet..
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Still Spending After All These Years
By Karen Reyes
Did you know that some $2.4 trillion - more than half of annual consumer spending in this country - is in the
hands of people 45 and older? And that this same group also controls two thirds of all U.S. assets?
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Fall 2005 Blows in New Life-Style Center
Loveland, CO
The weather may have been less than accommodating in Loveland, Colorado; however, it did not
stop thousands of people from taking part in the grand opening of The Promenade Shops at
Centerra. Bruen Productions International, Inc. (www.bruen.com) was on hand to film the
excitement and prosperity...
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Faster. Cheaper. Better.
By Sam Geist
It's the mantra of the new millennium. Today everyone wants everything
to be faster, cheaper, better, simpler, more memorable, more convenient,
more guaranteed, more fun, more satisfying than it used to be.
It falls on today's marketers...
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Self-Promotion Stimulates Readership
By Gavin Rheeder
Complacency is defined as the “self-satisfaction accompanied
by unawareness of actual dangers or deficiencies.” Newspapers
are increasingly falling victim to this definition and are compounding
the problem by not actively marketing themselves. This inactivity
loses readers and advertising for the sector.
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Bruen.com Goes Under the Knife!
November, 2005
In keeping with current trends and technology, Bruen Productions
has updated their full-service website to offer knowledge and
insight into broadcast commercial production. The new website
allows an organization, no matter the marketplace...
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