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"Real People" Testimonial Commercials
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"67% of all consumer decisions are primarily influenced by word of mouth."
McKinsey "90% of customers identify Word of Mouth as the best, most reliable and trustworthy source about ideas and information about products and services." NOP World "25,000 internet consumers from 50 countries revealed that 90% of internet users trust recommendations from people they know." Nielsen Global "76% of customers choose a product or service based on a recommendation." Henley Centre
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By definition the word "testimonial" means: "A statement in support of a particular truth, fact, or claim. OR - Something given in appreciation of a person's service or achievement; a tribute."
Who would you rather take advice from - someone from your community who you know and trust - OR from a super model or actor who probably has never experienced the product or service they are trying to sell to you? Bruen Media Group has produced more testimonial, or "Real People" television and radio commercials than anyone in the country! But don't take our word for it, listen to some of our satisfied customers tell their success stories.
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