Faster. Cheaper. Better.

It's the mantra of the new millennium. Today everyone wants everything to be faster, cheaper, better, simpler, more memorable, more convenient, more guaranteed, more fun, more satisfying than it used to be. It falls on today's marketers to improve-to innovate-to comply and to communicate their 'faster, cheaper, better' products and services-beneficially.

Do just that with these ten effective techniques...

1. Use New Technology Advantageously- It's faster for me to send email as long as my message is short, clear and needn't be followed up by fax and phone. How do you do it?

2. Add Value- It's more convenient if the florist, who is usually closed evenings or Sundays, will open up to satisfy a customer. How do you do it?

3. Improve. Innovate- It's 'newer.' Innovative, improved versions of well known products like zip-locked bags of salad or grated cheese that really do taste better, work faster, stay fresher and are easier to use. How do you do it?

4. Research and Development- It's better. The new-to-the-public herb like SAM-e that alleviates feelings of depression and anxiety with very few side effects. How do you do it?

5. Clone New Versions of the Original- It's more fun. Products with fruit and nuts, low or no fat versions, hot, medium and mild versions in everything from cereal to salsas to potato chips. It's diapers with dots and spots for girls and boys. It's instamatic cameras for inside or outside, underwater or panoramic shots. How do you do it?

6. Create Another Niche- It's more satisfying. Gap clothes for kids. Readers Digest with larger print. Computer programs for toddlers. How do you do it?

7. Give Superior Customer Service- It's simpler. The option of "live" telephone assistance at a time when "press one for. press two if you want. press six if. " is all too prevalent. How do you do it?

8. Communicate Your Benefits-Differently- It's more memorable. Walking customers to their car-holding an umbrella over them and their groceries because it's raining. How do you do it?

9. Get Up Close and Personal- It's cheaper. Calling a regular customer to tell them that new shirts by their favorite designer have just arrived. It's more effective than sending a postcard, too. How do you do it?

10. Stay In Touch- It's more guaranteed. Checking after a service call has been completed-just to ensure that everything is working well and answering any questions that may have popped up. How do you do it?

Reprinted from Sam’s Recent Articles with permission. Sam Geist - Professional Speaker, Facilitator, Consultant & Author. (800) 567-1861

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Bruen Media Group, LLC. (www.bruen.com), established in 1983 as Bruen Productions, is a full-service audio and video production and consulting company, serving clients in all 50 states and Canada. Complete creative services are included in their unique "turn-key" pricing for each project. Bruen knows what it takes to create successful commercials and campaigns, and understands that the bottom line is "results" for their clients. Bruen's services include online video applications, radio and television commercials, jingles, podcast consulting and production, infomercials / long-format video production, corporate and sales presentations, and WEBmercial Marketing Packages. One of Bruen's fortes is their "Real People" testimonial format, which has proven to be highly effective for a wide variety of industries in local, regional, and national markets.

If you'd like more information about this topic, or to schedule an interview, please contact Dave Bruen at 866-659-6300 or dave@bruen.com

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